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360 Digital

01. Due Diligences

GOALS

  • Assessing digital transformation challenge

  • Identifying / evaluating digital opportunities,

  • Benchmarking omnichannel service perform

  • Scoring digital inside maturity, business capabilities

BENEFITS

  • Clarify vision on Digital Value Prop expectation per segment

  • Assess current performance and maturity

  • Position vs. competition

  • Identify challenges and evaluate roadblocks

  • Set expectations: size, trend, speed

EXPERTS

  • Sales & Marketing business analysts and architects

  • Digital Marketing CX, UX/UI designers, data scientists,

  • Omnichannel, e-Commerce and CRM business architects

  • Enterprise, system, technology and data architects

  • Agile development, PM and collaboration managers

360 Digital Content and Workplan

  1. SMS Strategic Market Segment digital value proposition at maturity 

    • Customer segments x profiles / personas description

    • Key Commercial offering dimensions

    • Competitive positioning
       

  2. Major Customer Journey maps - Dive in

    • Pre-purchase ... acquisition

    • Purchasing funnel ... conversion

    • Post purchase ... retention
       

  3. Digital Performance delivered over expectations

    • Business Capabilities/ Features scoring at each major CJ step, gaps

    • Performance measured, analyzed, available business data

    • Room for improvement
       

  4. Omni channel roadmap recommendation

    • Existing Omnichannel platform assessment - gaps to target

    • Roadmap to opportunities
       

  5. Wrap-up

    • Challenges

    • Opportunities

    • Roadmap

    • Financials

360
Digital

18 Years of Practice

Quote Inquiry

Thank you for your interest in feeloë. Should you need additional information regarding our services and pricing, please feel free to click on the link to below:

Strategic Consulting Firm - since 2003

Our locations :

Paris - Shanghai - Tel Aviv - Belgrade - Kiev

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