Strategic Consulting Firm - since 2003

Our locations :

Paris - Shanghai - Tel Aviv - Belgrade - Kiev

360 Digital

01. Due Diligences

Context / Goals :

  • Assessing digital transformation challenge

  • Identifying / evaluating digital opportunities,

  • Benchmarking omnichannel service perform

  • Scoring digital inside maturity, business capabilities

Benefits :

  • Clarify vision on Digital Value Prop expectation per segment

  • Assess current performance and maturity

  • Position vs. competition

  • Identify challenges and evaluate roadblocks

  • Set expectations: size, trend, speed

Architects / Experts involved,
per module :

  • Sales & Marketing business analysts and architects

  • Digital Marketing CX, UX/UI designers, data scientists,

  • Omnichannel, e-Commerce and CRM business architects

  • Enterprise, system, technology and data architects

  • Agile development, PM and collaboration managers

360 Digital Content and Workplan

  1. SMS Strategic Market Segment digital value proposition at maturity 

    • Customer segments x profiles / personas description

    • Key Commercial offering dimensions

    • Competitive positioning
       

  2. Major Customer Journey maps - Dive in

    • Pre-purchase ... acquisition

    • Purchasing funnel ... conversion

    • Post purchase ... retention
       

  3. Digital Performance delivered over expectations

    • Business Capabilities/ Features scoring at each major CJ step, gaps

    • Performance measured, analyzed, available business data

    • Room for improvement
       

  4. Omni channel roadmap recommendation

    • Existing Omnichannel platform assessment - gaps to target

    • Roadmap to opportunities
       

  5. Wrap-up

    • Challenges

    • Opportunities

    • Roadmap

    • Financials

18 Years of Practice

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