360 Digital
01. Due Diligences
GOALS
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Assessing digital transformation challenge
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Identifying / evaluating digital opportunities,
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Benchmarking omnichannel service perform
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Scoring digital inside maturity, business capabilities
BENEFITS
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Clarify vision on Digital Value Prop expectation per segment
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Assess current performance and maturity
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Position vs. competition
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Identify challenges and evaluate roadblocks
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Set expectations: size, trend, speed
EXPERTS
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Sales & Marketing business analysts and architects
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Digital Marketing CX, UX/UI designers, data scientists,
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Omnichannel, e-Commerce and CRM business architects
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Enterprise, system, technology and data architects
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Agile development, PM and collaboration managers
360 Digital Content and Workplan
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SMS Strategic Market Segment digital value proposition at maturity
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Customer segments x profiles / personas description
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Key Commercial offering dimensions
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Competitive positioning
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Major Customer Journey maps - Dive in
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Pre-purchase ... acquisition
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Purchasing funnel ... conversion
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Post purchase ... retention
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Digital Performance delivered over expectations
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Business Capabilities/ Features scoring at each major CJ step, gaps
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Performance measured, analyzed, available business data
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Room for improvement
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Omni channel roadmap recommendation
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Existing Omnichannel platform assessment - gaps to target
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Roadmap to opportunities
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Wrap-up
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Challenges
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Opportunities
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Roadmap
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Financials
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